Keynote Speaker, Ed Vicinanza, often leads his speaking engagements by saying, “The greatest pleasure in life is doing what they said could not be done.” By all accounts, he is the epitome of that mantra. Ed doesn’t hide the fact that he didn’t complete the electrical engineering degree that he went to college to pursue. He freely shares that he struggled to secure a job in his field after college and quit the position he did eventually find. Vicinanza admits that he was frustrated with the treatment he received from his first boss and left to start his own business. He shares stories of how he opened a deli, a supermarket, a newsstand and even managed 2000 vending machines with a friend. He tells of how he was successful but had no leisure time for friends, family or a relationship. He details his feelings of being overworked and stressed. While Ed loved being his own boss and was good at it, he was missing the freedom that he so desperately wanted. Waking up before sunrise and getting home after sunset was a hectic routine that he didn’t enjoy and even with all the hard work, an early retirement wasn’t within reach. Vicinanza speaks on his process of coming to terms with reality and using his business acumen to build sustainable wealth. All these relatable anecdotes make up his life story. Ed uses his testimony to connect with others. As a keynote speaker, his transparency, humor and down-to-earth approach inspires everyday people to do as he did and achieve the unachievable.
Mind Your Habits
Vicinanza is experienced in what it takes to thrive as a freedom chaser. It requires not only discipline in outward action, but also in your inner world. During his speaking engagements, Ed urges listeners to be mindful of their thoughts. Margaret Thatcher’s famous quote still rings true today and are exceptional words to live by:
“Watch your thoughts for they become words. Watch your words for they become actions. Watch your actions for they become…habits. Watch your habits, for they become your character. And watch your character, for it becomes your destiny! What we think we become.”
What You Measure Matters
Vicinanza also stresses the importance of measurement. If you can’t measure it, then you can’t improve it. Did you know that 90% of businesses fail in the first ten years? Too many business owners are simply focusing their time and energy on the wrong areas. Poor planning and lack of measuring the proper goals are the main culprits. This topic is a staple in Ed’s presentations.
Ed Vicinanza has achieved the American dream. With businesses all around the world, Ed and his beautiful wife Elise travel the globe as keynote speakers sharing their story of financial freedom with others.