Ed and Elise Vicinanza

Our Story

Freedom has always been the driving force for Ed Vicinanza. He always knew it was his destiny. Vicinanza’s dream was to be free from a job by the time he was 30, but he was working hard in the wrong system. After having “one of those days” on the job, he knew there had to be a better way. That’s when a friend asked him a question that changed his life...


“How would you like to wake up at the crack of noon instead of the crack of dawn?”, said Ed Vicinanza’s friend.

That fateful question put in motion a driving desire in Ed Vicinanza to achieve his dream of financial freedom. Ed Vicinanza grew up in the Bronx in a family owned businesses where he developed a strong work ethic, resilience and grit. He and his beautiful wife are successful American entrepreneurs, driven to build a legacy for their family and business associates.

Vicinanza had a dream to retire by the age of 30. But a dream without a plan is just a wish. So at only 20 he started working hard in the family business and planning his next goal freedom..

A dream without a plan is just a wish…

Ed and Elise met in the Bronx, when they were just 15 years old and became great friends. They shared a common background of being raised by hard working parents in the family business. Their friendship grew stronger and Vicinanza. “got hit with a dream”, he wanted to be a successful entrepreneur, achieve financial freedom, raise a family and have the freedom to live the lifestyle he desired.

“The greatest pleasure in life is doing what they said could not be done.”  Ed Vicinanza


Ed Vicinanza started that dream by marrying Elise in 1989, and they started the journey to build the business together. Vicinanza’s belief, faith, and conviction about this business was so strong that she wanted to help him achieve his dream of freedom. Her first major business conference changed her whole outlook on this business. She saw many people becoming free through their business and knew that they could do it too.

With businesses all around the world, Ed Vicinanza and his beautiful wife Elise look forward to sharing the dream of financial freedom with others. Together as one, they have accomplished their dreams of freedom though several successful businesses and have built a legacy for their children and business associates.

Success means having the freedom to spend time with family when you want and where you want. Ed Vicinanza